Privacy policy
Effective Date: December 6, 2025
This Privacy Policy describes how Upfice (operated by Living Caring LLC) collects, uses, and protects your Personal Information when you visit or make a purchase from our website. We are committed to transparency and protecting your privacy.
1. Our Identity and Contact Information
This website is owned and operated by:
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Business Name: Upfice (A brand of Living Caring LLC)
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Business Address: 2108 N Street, Suite N, Sacramento, California, 95816, United States
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Email for Privacy Concerns: contact@upfice.com
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Phone Number: +1(916)9050008
- Upfice is a brand owned and operated by LivingCaring LLC.
2. Information We Collect
We collect several categories of Personal Information from you, which is primarily used to fulfill your orders and improve your shopping experience.
| Category of Information | Examples of Data Collected | Purpose of Collection |
| Identifiers | Name, address, phone number, email address, IP address. | Order processing, account creation, communication, fraud prevention. |
| Commercial Information | Records of products purchased, order history, payment records (processed securely). | Order fulfillment, returns/refunds, warranty tracking. |
| Payment Information | Billing address, shipping address, method of payment (processed securely by third-party processors). | Complete transactions and prevent fraud. Note: We do not store full credit card details on our servers. |
| Internet Activity | Browsing history, search terms, referring website, interaction with ads. | Analytics (Google Analytics), website optimization, targeted advertising. |
| Geolocation Data | Approximate location (derived from IP address). | Prevent fraud, ensure accurate tax and shipping calculation. |
3. How We Use Your Information
We use the Personal Information we collect for the following legitimate business purposes:
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Order Fulfillment: To process and ship your order, confirm your purchase, and manage returns/exchanges.
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Customer Support: To communicate with you regarding your order status, policy changes, and to respond to your inquiries.
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Marketing and Advertising: To send you promotional materials (if you have opted-in), and to provide you with targeted advertising relevant to your interests.
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Legal Compliance and Fraud Prevention: To screen our orders for potential risk or fraud and comply with applicable laws and regulations.
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Website Improvement: To analyze how our customers browse and interact with our site, helping us to measure our site's effectiveness and improve our offerings.
4. Disclosure and Sharing of Personal Information
We share your Personal Information with third parties only to help us perform our services and fulfill the purposes outlined above:
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Service Providers: We share necessary data with companies that perform services on our behalf, such as Shopify (our e-commerce platform), Payment Processors (e.g., PayPal, Visa), and Shipping Carriers (e.g. USPS) to process payments and deliver products.
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Analytics and Marketing Partners: We use platforms like Google Analytics and Google Ads to understand how customers use our website and to measure the effectiveness of our advertising campaigns. These partners may collect or receive information from your use of our website to provide their services.
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Legal Compliance: We may disclose your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive.
5. Cookies and Tracking Technologies
We use cookies, web beacons, and similar tracking technologies to personalize your experience, analyze trends, and administer the website.
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Cookies: Small text files stored on your device that remember your actions or preferences (e.g., items in your shopping cart, login status).
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Your Control: You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. However, disabling cookies may impact certain functionality of our website.
6. Your California Privacy Rights (CCPA/CPRA)
As a California-based company, we provide California residents with the rights to access, delete, and control their Personal Information, in line with the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA).
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Right to Know: You have the right to request a disclosure of the Personal Information we have collected about you and the sources and purposes of its collection.
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Right to Delete: You have the right to request the deletion of your Personal Information, subject to certain legal exceptions.
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Right to Opt-Out of Selling/Sharing: Upfice does not sell your Personal Information for monetary profit. However, under the CCPA/CPRA, sharing data for cross-contextual behavioral advertising (e.g., with Google Ads) may be considered "sharing." You have the right to opt-out of this sharing.
To exercise any of these rights, please contact us using the dedicated email address below.
7. Data Security
We implement reasonable security measures, including physical, technical, and administrative safeguards, to protect your Personal Information. This includes the use of SSL (Secure Socket Layer) encryption technology to protect data transmission and compliance with applicable industry security standards.
8. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised policy on this page with an updated "Effective Date."